A leading UK on trade cider brand, Kingstone Press, has unveiled a refreshing new look with a complete redesign of its branding and proposition.
2 Minute Read
7th September 2020
The new branding celebrates the unique authenticity of this award-winning cider, with Kingstone Press expertly crafted at the Aston Manor Cider mill on the banks of the River Severn, using a delicious blend of the finest Michelin and Dabinett bittersweet apples from its orchards across Herefordshire and Worcestershire, balanced with juice from refreshing eating apples. This new look is being rolled out to the trade across draught taps and packaging products, accompanied by an innovative, stand-out point of sale suite designed to grab the attention of consumers.
The launch of the redesign will be supported with an above the line consumer campaign utilising the new illustrative approach to amplify the brand’s key messages in an animated style. This will be accompanied by trade activations, including category leading innovation to help drive growth and awareness for the brand.
Katie Walker, brand manager for Kingstone Press at Aston Manor Cider, said: “With the hospitality sector beginning to reopen following the UK’s lockdown, we feel this is the perfect time to launch the new look for Kingstone Press to give consumers something new and exciting to look forward to as they return to pubs.
“Following extensive market research, the new design aims to be a focal point at the point of sale to help drive interest and attract a younger audience to the mainstream cider category whilst showcasing everything that makes Kingstone Press unique.
“We wanted the design to tell a story of our modern methods used to craft our cider, and we hope to impress consumers with this as they start to re-enter pubs. This is a particularly exciting time for the brand as we approach the next stage of our journey as a business. We look forward to welcoming new and existing consumers on this journey with us.”
For further information about Kingstone Press, visit: www.kingstonepress.co.uk
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