Frosty Jack’s Cider is the 3rd biggest selling take home cider brand in the UK by volume and has achieved growth rates of 17% in 2010 (A C Nielsen Off Trade 25.12.2010) achieved through significant investment in marketing.

Frosty Jack’s continues to become synonymous with comedy with the brand consistency associating with the popular comedy show Celebrity Juice, which see’s funny man Keith Lemon leading a quiz show, each week featuring panels of celebrity guest competiting against one another.

Frosty Jack’s is promoted through fully integrated marketing campaigns with strong links with social media which has created a firm online presence and aided brand growth now worth £40m in retail value.