Frosty Jack’s Cider is the 2nd biggest selling take home cider brand in the UK by volume and has achieved growth rates of 40% in 2011 (A C Nielsen Off Trade 07/01/12) achieved through significant investment in marketing.

Frosty Jack’s has built a strong brand personality with a loyal consumer base since launch. Through a fully integrated digital marketing campaign with a particular emphasis on social media the brand has developed a growing community of engaged users, helping it to achieve £40m in retail value.

There is an ongoing social media strategy helping to expand the Frosty Jack’s consumer base and to increase revenue streams.
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