The Coolest bottled Cider in the UK launches in JuneTODAY it was announced that Aston Manor, the third largest cider producer in the UK, will be launching the first ever cider that can tell you when it’s chilled to perfection. Using unique cold activation technology Press 81 combines craft and provenance with cutting edge design, to create a premium,stylish brand; which brings true innovation to the cider market.
As the UK’s first cider to be served in a sleek aluminium bottle, Press 81 has three thermo-chromic rings on the front which turn ‘steel blue’ when the cider has reached the optimum temperature- delivering superior refreshment for consumers.
Press 81,is crafted using fresh bittersweet apples from Aston Manor’s orchards in Malvern. It is then cold fermented, filtered and bottled to retain the fresh fruity flavours and aromas that give the cider a unique fruity and full bodied taste. As the 81st recipe crafted by Aston Manor’s master cider maker, this artisan cider is the perfect combination of heritage and innovation.
“Press 81 has been crafted with superior quality, provenance, and heritage which you would associate with high end premium ciders with the aim of making the brand an ‘accessible premium’ cider through the brands use of contemporary packaging and cold activation technology. Press 81 represents another step forwards in terms of innovation for the cider category which was reinvigorated by the ‘Over Ice’ ritual. There is a real gap in the market for a cider with substance and style, which research shows consumers are now looking for“said Brand Manager, Helen Jones.
Aston Manor will be supporting the launch with a significant through-the-line marketing campaign.
Press 81 will be available in both Apple and Pear variants in 473ml CA Bottles (Cold Activated Bottles) with an ABV of 4.5% and launches into the On and Off Trade in June.For pre-orders contact 0121 328 4336
