Following our announcement of an extended partnership agreement with the Rugby Football League, one of our key cider brands, Kingstone Press is getting set to kick off its marketing activities to help increase distribution and grow the brand in 2015.
Recognised as the Official Cider of Rugby League, Kingstone Press is now involved at every level of the sport, supporting the game from England RL right through to National Conference League and community clubs. The brand also remain as the title sponsor of the newly named Championship and League 1 competition.
Gordon Johncox, managing director said: “We’ve seen fantastic results from our partnership with Rugby League to date, which has supported Kingstone Press in becoming one of the fastest growing cider brands in the on and off trade”
Kingstone Press will gain increased branding exposure, appearing on the sleeve of England, Super League, Championship and League 1 club kits and replica shirts. A television presence during the 125 games aired on Sky Sports and BBC Sport will give unmissable branding for consumers. In addition the brand will have significant visibility via branding at a number of major events throughout the Rugby League season, including the Championship Summer Bash, Super League Magic Weekend as well as the competition finals.
PR, social media and on/off trade promotional activity, across the nine month season, will provide fans with engaging rugby related content under the campaign strapline ‘Kingstone Press Rugby to the Core’.
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