Frosty Jack’s Cider joins forces with Loaded magazine to produce Celebrity Comedy Podcasts.

Frosty Jack's Cider and Loaded Magazine have collaborated on a series of Celebrity Comedy Podcasts as part of their commitment to strengthening their comedy associations.

Hosted by comedian Dom Joly, the series of monthly podcasts contain funny and irreverent content which is synonymous with both the Frosty Jack's and Loaded brand. The first in the 3 part series, which can now be downloaded through the iTunes store, includes special guests; Dermot O'Leary, Ricky Hatton, Scouting For Girls and former Playboy Bunny Louise Glover.

The Comedy podcasts will be supported with a promotional mechanic and digital strategy aimed at driving consumers online to claim VIP passes to the recording of the podcasts, and cash prizes through facebook.

Helen Jones; Brand Manager states "After the success of sponsoring  ITV2's Celebrity Juice, we wanted to further strengthen our tie with comedy and the brand synergy between Frosty Jack’s and Loaded created the perfect platform to do this.  The brand is already growing at 35% in value (Ac Nielsen Off Trade mat 09.07.11) which is significantly outperforming the total cider category and we believe that this year marketing campaign will further support the brands growth”.

Loaded Marketing Manager; Krystle Hodgson said "we are thrilled to be working with Frosty Jack's Cider on the comedy podcasts. It is part of our ongoing marketing strategy to build on our brand extensions. With our commitment to comedy and the success of the Lafta's this is a perfect mechanism to broaden the reach of our Loaded brand."