Aston Manor Cider is a responsible business and seeks to uphold high standards in all areas of operation. We work towards being a sustainable organisation and understand our responsibilities towards the communities where we have a presence, as an employer, as a producer of alcohol, and in our dealings with suppliers and customers. We adhere to both the spirit and detail of the regulation and guidance that apply to what to do.
We are a signatory to the PORTMAN GROUP Code of Practice and we are an active supporter of DRINKAWARE and their campaigns.
We are members of the National Association of Cider Makers (NACM), Campden BRI, The Society of Food Hygiene and Technology and we are also SEDEX (Supplier Ethical Data Exchange) members and Business Partners of Stronger Together.
Health & Safety
We are proud of the quality of our production standards and achieve the highest standards of accreditation in our industry – including BRC ‘AA*’ Grade accredited at our Aston and Tiverton sites and AA at Stourport.
In 2013 we announced a scheme to plant a further 1,000 acres of new orchards to supplement the existing 300 acres we manage at Malvern. Our commitment to the growers means we have offered them 25 year contracts. The new orchards will secure our supply of quality apples for decades to come and will improve further our carbon footprint.
Modern Slavery Act
Aston Manor are fully committed to complying with the Modern Slavery Act 2015. For details of our statement of compliance please Click to view the Aston Manor Cider Statement of Compliance - Modern Slavery Act 2015.
Furthermore, at Aston Manor we operate an equal opportunity and equal remuneration policy, click here to view our Gender Pay Gap Report.
Chief Medical Officers Guidelines
Aston Manor takes the health of its consumers extremely seriously. As such in order to ensure our consumers are adequately informed, all of our product labels indicate the amount of Units per container along with amount of units per typical serving. There are also links to the Drinkaware website, pregnancy statement and logo and no driving logo.
UK Alcohol Unit Guidance
The Chief Medical Officer's (CMOs) guidelines are extremely detailed and encompass numerous messages to keep health risks from alcohol to a low level. The UK CMOs advise it is safest not to drink more than 14 units a week on a regular basis. The CMOs also give guidance on drinking in pregnancy and single occasion drinking.
The Chief Medical Officers' Low Risk Drinking Guidelines are available online at:
Minimum Unit Pricing (MUP)
AMC opinion: Aston Manor Cider believes minimum unit pricing is a flawed approach that will not have the desired outcome reducing alcohol misuse. It also underestimates how much moderate and responsible drinkers will be out of pocket. The distortion to the market and the fact that consumers operate a repertoire of drinks will prompt very many people to switch to higher strength drinks.
The facts: As the scale of the impact of MUP is, in our view, not widely understood, we have invested significantly in independent research and actual market data. This has enabled us to get a detailed understanding of both the intended and unintended consequences of MUP
'White Cider' in context
You can learn more about how ‘white cider’ indexes within total alcohol sales in the following slides.
The reality of the 'white cider' consumer
You can learn more about the profile of an average ‘white cider’ consumer in the following slides.
The view from frontline professionals
To see the full results of the survey, please download the report here.
The view from consumers (drinkers and non-drinkers)
To see this entire survey, including demographic breakdowns, please download the report here.